Designing Tradition

Designing Tradition: Rebranding Stenning Roofers

REAFE STUDIO was commissioned to create a new brand identity and digital presence for Stenning Roofers, a specialist heritage roofing company working across Sussex and Kent. Known for their meticulous workmanship on listed buildings, conservation projects and period properties, Stenning Roofers embody a form of craftsmanship that deserved an equally thoughtful design expression.

Our approach centred on the meeting point between traditional craft and contemporary graphic design. We developed a visual language that reflects the precision, discipline and quiet expertise required in heritage roofing — from hand-laid slate patterns to decorative lead detailing. These material qualities informed the brand’s typography, layout structures and restrained colour palette.

The tone of voice was shaped to communicate honesty, clarity and heritage knowledge — mirroring the way Stenning Roofers approach each roof with respect for its history and architectural context. The website follows the same principles: simple, confident and detail-driven, with a focus on the work itself and the integrity behind it.

Every touchpoint was designed to feel grounded, dependable and craft-led. The result is a brand that honours the company’s legacy while giving it a modern, design-led platform — proving that when heritage craftsmanship meets graphic design, the outcome is both timeless and quietly refined.