Designing Tradition

For the rebrand of Stenning Roofers, REAFE STUDIO set out to translate generations of heritage craftsmanship into a modern, design-led identity. Known for their precision-led work on historic and listed buildings, the company needed a brand that felt as confident, reliable and craft-focused as the roofs they restore.

Our design direction drew from the material language of the trade — slate textures, clean lines, fine detailing and traditional leadwork — distilling these references into a restrained visual identity. The new branding, typography and colour palette were built to feel honest, grounded and timeless, echoing the character of a craftsman-led business.

We shaped a clear, trustworthy tone of voice to match: direct, knowledgeable and quietly confident. The website follows the same principles, presenting Stenning Roofers’ work with clarity and structure, allowing their expertise to speak for itself.

The outcome is a brand that blends traditional skill with contemporary graphic design — giving a respected heritage roofer a modern identity rooted in craft, precision and integrity.