CURA — A New Automotive Detailing Brand

CURA is a modern automotive detailing brand created by REAFE STUDIO. The project explored how thoughtful graphic design, typography and colour can elevate a detailing service into a confident and recognisable brand.

Drawing inspiration from motorsport culture, historic racing graphics and contemporary design influences, the identity focuses on clarity and simplicity. A bold colour palette, clean typography and subtle references to the polishing process combine to create a brand that feels both technical and refined.

The name CURA comes from the Latin word for care or attention, a concept that sits at the centre of professional vehicle detailing. The resulting visual identity is designed to work across digital platforms, vehicle graphics, uniforms and products, forming a cohesive brand system that reflects the precision and craft of the detailing process.