For this concept study with De Beers, we explored how light, materiality and sculptural form can elevate the in-store jewellery experience. Our aim was simple: to design display pieces that feel calm, luxurious and quietly confident—allowing each diamond to shine with absolute clarity.

We looked closely at how light behaves across different surfaces, taking inspiration from Fresnel lenses, mirrored objects and natural textures. This helped us develop a palette of refined metals, velvets and timbers that feels both modern and timeless. Every detail—from a single display pad to a mirrored back panel—was designed with the same high level of precision and care.

This concept stage sets the foundation for a fully considered display system that blends craftsmanship, contemporary design and the high presentation standards associated with De Beers. It’s an exciting first step in imagining a more immersive and beautifully refined jewellery environment.

REAFE STUDIO is more than an architectural practice. With over 25 years’ experience across retail design, graphic design, furniture and product design, our work is shaped by a multidisciplinary approach that brings clarity, craft and intelligence to every project. From heritage homes in Lewes to rural remodels, and from bespoke interiors to recent retail environments at Battersea Power Station, our design thinking is enriched by decades of creating spaces, objects and brand experiences. This combined expertise allows us to design holistically—where architecture, interiors and identity work together to create thoughtful, refined and enduring places.