For this concept study with De Beers, we explored how light, materiality and sculptural form can elevate the in-store jewellery experience. Our aim was simple: to design display pieces that feel calm, luxurious and quietly confident—allowing each diamond to shine with absolute clarity.

We looked closely at how light behaves across different surfaces, taking inspiration from Fresnel lenses, mirrored objects and natural textures. This helped us develop a palette of refined metals, velvets and timbers that feels both modern and timeless. Every detail—from a single display pad to a mirrored back panel—was designed with the same high level of precision and care.

This concept stage sets the foundation for a fully considered display system that blends craftsmanship, contemporary design and the high presentation standards associated with De Beers. It’s an exciting first step in imagining a more immersive and beautifully refined jewellery environment.

REAFE STUDIO is more than an architectural practice. With over 25 years’ experience across retail design, graphic design, furniture and product design, our work is shaped by a multidisciplinary approach that brings clarity, craft and intelligence to every project. From heritage homes in Lewes to rural remodels, and from bespoke interiors to recent retail environments at Battersea Power Station, our design thinking is enriched by decades of creating spaces, objects and brand experiences. This combined expertise allows us to design holistically—where architecture, interiors and identity work together to create thoughtful, refined and enduring places.

REAFE STUDIO worked with Medeau to redefine the visual and physical language of modern perfumery — from phthalate-free fragrance to sculptural product design. The result is an elegant expression of clean beauty and contemporary craft.

REAFE STUDIO collaborated with Spoon Customs on Concept Stage 1 of an innovative eco-bike designed using repurposed sea plastic collected from the Maldives. Developed to high industrial design and environmental standards, the project explores how recycled ocean waste can be transformed into a durable, low-impact mobility product through advanced 3D printing processes.

Using DAM Strong composite—made from recycled fishing nets and carbon fibre—the concept supports circular, localised manufacturing while reducing shipping emissions and material waste. The design language draws on modernist industrial design principles, fluid natural geometries and highly refined detailing. Every component, from the printed frame to integrated mounts and custom grips, is engineered with clarity, strength and long-term performance in mind.

This early-stage study demonstrates how sustainable materials and precise, highly detailed industrial design can redefine the future of eco-mobility. The project reflects REAFE STUDIO’s commitment to environmentally responsible, design-led innovation across product and industrial design.