Craft, Clarity & Conscious Design

Concept Renders of Proposed packaging

Craft, Clarity & Conscious Design: The Creation of Medeau

Medeau represents a new kind of modern perfumery — one that’s clean, conscious and quietly luxurious. Founded on the principle of transparency, Medeau’s fragrances are phthalate-free, ethically sourced and made in the UK. The brand speaks to a growing movement of design-led beauty companies balancing refinement with responsibility.

REAFE STUDIO was commissioned to define every aspect of Medeau’s identity — from early brand strategy and tone of voice, through to art direction, packaging, product design, and digital experience. The outcome is a holistic design system that mirrors the purity and sophistication of the product itself.

A Modern Sensibility

From the beginning, Medeau was envisioned as a British fragrance brand with European refinement. Our creative direction aimed to express this balance — elegant, minimal, sensual yet free from excess.

We developed a visual language built on natural tones, tactile materials, and graphic restraint. Soft skin-inspired palettes and sculptural forms convey intimacy and authenticity, while the layout, typography, and imagery capture the clarity of the brand’s purpose: clean beauty, beautifully considered.

The Form of Scent

Our product design work centred on the perfume bottle and a new candle form — each object conceived as an extension of the body. The candle vessel, inspired by the curve of the female neck, was developed through a series of sculptural sketches and prototypes designed to reflect light and shadow as flame meets surface.

Every design detail — from embossed branding to colour tone — was considered to create an emotional connection between form and scent. The result is a collection that feels sensual, confident and enduringly modern.

Digital Calm

Alongside physical design, REAFE STUDIO created a wireframe website concept and art direction for Medeau’s online presence. The digital design mirrors the tactile experience of the product: clean layouts, softened whites, warm neutrals and precise typography that give space for imagery and story to breathe.

Each page communicates clarity and purpose — aligning with the brand’s clean, ingredient-focused philosophy.

Tone of Voice

We worked with Medeau to define a brand language that is contemporary, confident and warm. The tone of voice emphasises clarity over embellishment — describing the fragrances through emotion and environment, not cliché. Each scent becomes a story of connection, atmosphere and individuality, told with restraint and intelligence.

Conclusion

Medeau is an exploration in how modern design can balance sensuality and sustainability.
From concept to candle, the project embodies REAFE STUDIO’s belief that design should be purposeful, enduring and emotionally intelligent.