Designing Tradition
For the rebrand of Stenning Roofers, REAFE STUDIO set out to translate generations of heritage craftsmanship into a modern, design-led identity. Known for their precision-led work on historic and listed buildings, the company needed a brand that felt as confident, reliable and craft-focused as the roofs they restore.
Our design direction drew from the material language of the trade — slate textures, clean lines, fine detailing and traditional leadwork — distilling these references into a restrained visual identity. The new branding, typography and colour palette were built to feel honest, grounded and timeless, echoing the character of a craftsman-led business.
We shaped a clear, trustworthy tone of voice to match: direct, knowledgeable and quietly confident. The website follows the same principles, presenting Stenning Roofers’ work with clarity and structure, allowing their expertise to speak for itself.
The outcome is a brand that blends traditional skill with contemporary graphic design — giving a respected heritage roofer a modern identity rooted in craft, precision and integrity.
The Power of Good Branding
Branding is no longer a luxury — it’s a necessity for businesses trying to stand out in an overcrowded marketplace. At REAFE STUDIO, we bring 25 years of cross-disciplinary experience in retail design, graphics and product design to help brands cut through the noise with clarity, purpose and personality. Recent projects — including Stenning Roofers, Prime Volt and Seahorse Nursery — demonstrate how thoughtful visual identity elevates trust, visibility and customer engagement. Whether playful, heritage-led or precision-focused, our branding approach blends creativity with strategy to create modern, distinctive brands that resonate deeply with their audiences.
Beyond Architecture
REAFE STUDIO is more than an architectural practice. With over 25 years’ experience across retail design, graphic design, furniture and product design, our work is shaped by a multidisciplinary approach that brings clarity, craft and intelligence to every project. From heritage homes in Lewes to rural remodels, and from bespoke interiors to recent retail environments at Battersea Power Station, our design thinking is enriched by decades of creating spaces, objects and brand experiences. This combined expertise allows us to design holistically—where architecture, interiors and identity work together to create thoughtful, refined and enduring places.
Layered Ways of Seeing
Drawing on Jasper Johns’ layered numerals, 0 3 9 A reimagines how identity can be constructed from the familiar and transformed through process. By stacking forms, meanings and modes of looking, the project merges photography, digital craft and abstraction into a single, quietly powerful visual language. The resulting brand identity feels both precise and elusive—inviting viewers to reconsider not just the image in front of them, but the act of seeing itself within the shifting landscape of NFT culture.
Rethinking Waste
REAFE STUDIO collaborated with Spoon Customs on Concept Stage 1 of an innovative eco-bike designed using repurposed sea plastic collected from the Maldives. Developed to high industrial design and environmental standards, the project explores how recycled ocean waste can be transformed into a durable, low-impact mobility product through advanced 3D printing processes.
Using DAM Strong composite—made from recycled fishing nets and carbon fibre—the concept supports circular, localised manufacturing while reducing shipping emissions and material waste. The design language draws on modernist industrial design principles, fluid natural geometries and highly refined detailing. Every component, from the printed frame to integrated mounts and custom grips, is engineered with clarity, strength and long-term performance in mind.
This early-stage study demonstrates how sustainable materials and precise, highly detailed industrial design can redefine the future of eco-mobility. The project reflects REAFE STUDIO’s commitment to environmentally responsible, design-led innovation across product and industrial design.