Designing Tradition
For the rebrand of Stenning Roofers, REAFE STUDIO set out to translate generations of heritage craftsmanship into a modern, design-led identity. Known for their precision-led work on historic and listed buildings, the company needed a brand that felt as confident, reliable and craft-focused as the roofs they restore.
Our design direction drew from the material language of the trade — slate textures, clean lines, fine detailing and traditional leadwork — distilling these references into a restrained visual identity. The new branding, typography and colour palette were built to feel honest, grounded and timeless, echoing the character of a craftsman-led business.
We shaped a clear, trustworthy tone of voice to match: direct, knowledgeable and quietly confident. The website follows the same principles, presenting Stenning Roofers’ work with clarity and structure, allowing their expertise to speak for itself.
The outcome is a brand that blends traditional skill with contemporary graphic design — giving a respected heritage roofer a modern identity rooted in craft, precision and integrity.
The Power of Good Branding
Branding is no longer a luxury — it’s a necessity for businesses trying to stand out in an overcrowded marketplace. At REAFE STUDIO, we bring 25 years of cross-disciplinary experience in retail design, graphics and product design to help brands cut through the noise with clarity, purpose and personality. Recent projects — including Stenning Roofers, Prime Volt and Seahorse Nursery — demonstrate how thoughtful visual identity elevates trust, visibility and customer engagement. Whether playful, heritage-led or precision-focused, our branding approach blends creativity with strategy to create modern, distinctive brands that resonate deeply with their audiences.
Layered Ways of Seeing
Drawing on Jasper Johns’ layered numerals, 0 3 9 A reimagines how identity can be constructed from the familiar and transformed through process. By stacking forms, meanings and modes of looking, the project merges photography, digital craft and abstraction into a single, quietly powerful visual language. The resulting brand identity feels both precise and elusive—inviting viewers to reconsider not just the image in front of them, but the act of seeing itself within the shifting landscape of NFT culture.